Tamil fiction serials that usually appear in magazines had a good readership in the state. But the readers belonged to a particular generation. Also, the readership has reduced drastically. To attract more youngsters and increase the readership, a city-based publishing platform has launched an app called Bynge. The app will have serialised content where you can read bite-sized episodes of fiction serials from new and established Tamil writers. Writer Charu Nivedita, one of the contributors, tells DT Next. “Prominent writers like Kalki’s and Sandilyan’s most famous novels were serialised in weekly Tamil magazines. There was a huge fan following for those fiction serials and story lovers looked forward to reading their favourite stories. But the scene has changed now. In this digital age, readers have become smartphone-savvy. They are getting entertainment at their fingertips. Because of this, Tamil fiction serial readers have reduced. We wanted to bring back those readers but on a virtual platform. An app like this will be a huge revolution.”