Social campaign invites designers, creators to spread the idea of hope

How it can be that light of change, brings positivity and passion back into people’s life. And with that, they can look beyond their daily strains and strive, build themselves up. City-based design company, Design Foundry has come up with a social movement called Design for Hope where they invite artists, creators, poets, musicians and writers to share their idea of hope. “We are in a field where we do something creatively and it keeps our mind fresh and positive. There are many WhatsApp groups and we started recognising that a lot of people are having anxiety issues. This made us realise that we cannot be silent at this time and need to be talking about hope. We wanted people to pause and create something for the larger community they are part of. That’s how we started the initiative called Design for Hope. Though our company was doing it internally, we started collaborating with other artists,” says Anita Mahadevan, co-founder of Design Foundry.

Explaining their matchbox series, she shares, “We are born with a box of matchis (matches) within us. But how do we use it? Can we strike them all by ourselves? We have done three designs in this series — we speak of light through the matchis. The first asks you to smile, even if no one can see it under the mask — smile. For one smile will bloom another. The second one talks of kindness as a strength that can enable you to discard the insecurities of aggression. The third one tells you to listen, quieten the mind and welcome calm into your life,” she adds.