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Youth voice their ideologies through postcards

Priyanka Ulaganathan, a freelance architect based in Chennai, has come up with a postcard project where she documents the ideologies or beliefs of people belonging to different mediums like engineers, enterprises, musicians, entrepreneurs, political activists, artists and so on.

Youth voice their ideologies through postcards
Priyanka Ulaganathan, freelance architect


In this ongoing project, they share a photograph and a text that explains their beliefs (on different topics) and it will be printed on the postcards. “I was having this idea in mind for a long time. But it was only after lockdown, I decided to give it a try. When I started the project, there were around 35 people on board. Now, I have collaborated with 75 people belonging to various spectrums. When a person shares his/her ideology, it leads to a discussion on various social-political conditions and stigmas,” says the 25-year-old.

The youngster is upbeat that the postcard project will lead to bigger social consciousness. “I have divided the postcards into four genres — people and ideologies for which the target is 100 people (reached 75 so far), let’s talk aspiration postcards, let’s talk unrequited dreams about schools (initiate a conversation on education system) and puzzle postcards. We discuss multidimensional topics through postcards. It can be caste, environment, skin tone, public space, sustainability, mass media, etc. Though these are smaller aspects, it will lead to a bigger picture,” she says.

After completing the project, Priyanka wants to take the initiative to schools and public spaces. “My primary audience is children. I wanted to share with them the world of possibilities and opportunities. Collective discussions like this will create a huge impact in the minds of people and thereby, we can hope to have a better society,” she sums up.

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