“The intrusion of mobile phones among youngsters has made the younger generation to depend on English prose and the foreign culture has deeply penetrated into the lives of current generation,” said G Sampath Kumar, president, IRTT Alumni Association. He also added that the objective of the event is to create awareness on Tamil literature and reduce the cultural divide among the school students. To attract the students and participants, the alumni which comprises engineers from various State government departments and professionals have sponsored free international tours and the air tickets would be borne by the organisers, said Sampath Kumar said. The contest would be for elocution, folk dance, architectural painting and Tamil poetry. A contest to discuss the Tamil architecture through painting is also scheduled and about 150 judges would monitor and the event would have finals by the third week of February.