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An initiative that creates awareness on sustainable living
There is a perception that sustainable products are expensive and only a niche crowd can follow a sustainable lifestyle. “That perspective is completely wrong and we wanted to change the mindset of people,” says Veena Balakrishnan, co-founder of Two’s Company India, an eco-friendly startup that initiates sustainable practices.
Chennai
Two’s Company India wanted to set an example on how one can celebrate an occasion, spread joy and create awareness by indulging in conscious and guilt-free consumerism. “We are hosting an event called ‘Alternate To’, an initiative that brings together local makers by stepping out of conventional days of celebration and finding happiness in alternate forms that are exciting, responsible and supports local. There will be a display of alternatives to everyday products,” says Veena Balakrishnan, co-founder of Two’s Company India, who is hosting the event.
The event to be held on June 2 at Backyard, Adyar, aims to start the conversation on the importance of leading a sustainable lifestyle. Apart from the exhibition, a workshop on sustainable spending has also been organised. “It will focus on reducing our impact on the environment while also reducing our expenditure and saving more money. We will help the participants understand how we can repurpose items we already own and switch to better and cost-efficient alternatives,” she explains.
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