Consume what is needed, do not waste: Governor

Speaking at the event, he said, "new models of businesses and marketing methods aided by technological advancements have thrown open wider markets to consumers," and added, the consumer has greater access to information and could order any product at any time from any place just by the click on his mobile.

Stating that central consumer protection council to help the aggrieved consumer also functions under the Union Minister for Consumer Affairs, the Governor said that nearly 1.2 lakh cases have been filed before the district consumer dispute redressal fora in the various districts of Tamil Nadu and about 1.1 lakh cases has been disposed.

"Transactions have become cheaper, quicker, easier, and more convenient," he said adding, "on the flip side misleading advertisements, staged or managed social media posts and unscrupulous propaganda are also being resorted to and these also impact consumer behavior adversely."

Asserting that the consumption should also be based on the basic tenet, he said, "Consume only to the extent of what is needed and avoid wastage. Overconsumption leads to denying of availability to other consumers, demand-supply mismatch and hence price rise.”

Excessive consumption just because there is money could lead to personal bankruptcy at an individual level and unrest at the social level, he added.