Pooja Sarathkumar chooses business over cine field

“Balaji Manoharan, the founder of the company, weighs his experiences in the live entertainment industry not by years but through his passion and work. His expertise lies in ideating, creating and directing large format shows and concerts. Over time his passion lead to the inception of MR B Live Entertainment,” Pooja says.

For the last three years, the company has catered to clients from various industries focusing on innovative concepts and maximum visibility. “Our team creates and manages custom events for clients — right from ideation to execution with unmatched experience from national and international entertainment industries. We utilise an extensive network of performers/artists to put together massive and crowd breaking events,” she adds.

Apart from artists, the team also works closely with internationally acclaimed vendors and companies to create state-of-the-art concepts/designs. “Our first event was in 2015 with Nenje Ezhu, an AR Rahman show, conducted in aid of the Chennai floods.  In 2017, we got our big break and produced ‘The Encore’, a multi-city tour with AR Rahman celebrating 25 years of his contribution to the music industry,” says Balaji.