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Women hog the limelight in this year’s LIBAzaar
LIBAzaar’18 - Ithu Namma Chennai Thiruvizha, was successfully organised by Loyola Institute of Business Administration (LIBA) students under the aegis of Mark-It (Marketing Club of LIBA).
With around 50 stalls, the carnival saw more than 2000 people comprising students, film enthusiasts and general public from different backgrounds participating in various activities organised as a part of LIBAzaar.
This year, the one-day mega fest was majorly driven through the theme ‘Women Empowerment’ and the events focused on empowering and honouring women.
The day commenced with drawing competition for children in the morning followed by a DC Vs Marvel quiz competition and a mime show on women empowerment.
A unique fashion show (The Big, Bold and Beautiful) dazzled the audience; where plus size models showcased their confidence and bold looks. The event finally concluded with Ladies Dance League (Girls Got Moves) where ‘all girls’ dance teams from various colleges rocked the dance floor.
LIBAzaar, an annual event of LIBA, is a disguised market research in the cloaks of an extravagant fun-fair with an aim to elicit unbiased responses from the target segment to deal with Industry related problems from corporate.
Marketing and entertainment are spun together to keep the general crowd engaged. It has also been used as a platform for pilot testing, test marketing, competitor analysis and to understand customer perception. Bisleri, Shubh, Rorito, Frappista were some of the companies lined up for research this year.
Some of the other associations include Hyundai, Fully Filmy, Bunge, Lime Lite Salon, Fatiz Bridal, Sthua Clothing, Shaanus and much more.
Actor Kadhir of Parayarum Perumal fame graced the occasion and addressed the young and enthusiastic gathering. He thanked the entire spirited gathering for encouraging talented artists and good cinema.
Additionally, LIBAzaar in collaboration with an NGO called Angels of Marina involved in a beach clean-up activity in Elliots beach, Besant Nagar. Around 100 students came together and engaged themselves in removing the non-biodegradable plastics to retain its pristine beauty.