Digital privacy firms help cover tracks online

If a quick Google search or help from a tech-savvy friend still doesn’t ally fears over a lack of privacy on social privacy, then there are a number of firms in Chennai offering expert services that not only protect users from hacking or phishing (request confidential information over the internet under false pretense to fraudulently obtain passwords or other personal data) but also erase any kind of history or misplaced data from every corner online.

For politicians, actors, other celebrities, victims of revenge porn, or those too paranoid about their networking past, these are a god-send. Morphed pictures, leaked videos, discriminatory Facebook posts, defamatory Twitter updates or even a blog article can be traced – and removed with subsequent ease.  How else could celebrities handle the trolling and unnecessary attention they garner online?

S Sudarsan, CEO of Copyright Media, a digital privacy firm that focuses on safeguarding reputations, says, “There are a lot of people who approach us to track down some of their confidential data, mostly images or videos, that are going viral and ask us to wipe them for good. Many actors seek to do this as it gives them peace of mind, as well as doesn’t expose unnecessary details of their personal life to fans.”

“Content on most social media forums is monitored and response teams on websites like Facebook work well with us to make sure users feel safe. Digital privacy is quite a pressing concern, and we hope we can add to making people’s lives safer,” he says.