Open session demystifies US electoral processes for public

The US Consulate General Chennai, in association with Press Institute India, recently conducted an interaction focussed on the US Presidential Election processes, offering members of the academia and students a bird’s eye view of how the electoral processes have developed over the years.
Eric Lund
Eric Lund


Addressing the attendees, Eric T Lund, Cultural Affairs Officer with the US Consulate General Chennai says, “Social media has turned out to be a real game changer, when it comes to the manner in which candidates running for President, are campaigning and communicating their message to the public. President Barack Obama did it to some extent but now we are seeing it being taken to an altogether different level – both as a means of communication and that of raising funds. Social media is gaining more importance in bringing in money for campaigns as it is able to tap resources at the grassroots level.”
Sashi Nair, Director-Editor, Press Institute of India introduced the speakers on the occasion. A senior journalist from a national TV channel who had recently been to the US and had experienced the campaign fever first hand shared his experiences too. He says, “A feature of the US electoral tradition is how family members of those running for power, support the candidate, by giving the public an insight into the kind of person this candidate is, on a personal level. And unlike in India, where those employed in areas such as the military, or the police are prohibited from exhibiting their political leanings, there is no such limitation in the US.” 

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