IIFA Utsavam postponed

The IIFA leadership with all key stakeholders — the south Indian film industry and Telangana Chief Minister K Chandrasekhar Rao and Telangana governor ESL Narasimhan — took a unanimous decision to postpone the event. 

Life in Chennai has come to a grinding halt with the city reeling under floods after receiving torrential rains over the last several weeks. 

IIFA Utsavam was to bring together four southern film industries — Telugu, Tamil, Kannada and Malayalam — in a celebration in Hyderabad over this weekend. 

Speaking on behalf of the IIFA Management, Andre Timmins, founder-director of Wizcraft International, said “Today, we are one with Chennai and, together with the film industry, we will show our complete support in aid of those affected by this tragedy. The first edition of IIFA Utsavam will be held later as a fund-raiser for the victims. Our prayers are with the people of the city,” he added.