Anushka Sharma, Virat Kohli launch new non-profit initiative SeVVA

MUMBAI: Star couple Anushka Sharma and Virat Kohli on Wednesday announced the merger of their respective foundations and launched a new initiative, called SeVVA.

In a joint statement, the Bollywood star and Indian cricketer said the new initiative will help people in need and is not confined to any particular cause.

''In the words of Kahlil Gibran ‘For in truth it is life that gives unto life- while you, who deem yourself a giver, are but a witness’. With this sentiment in mind, we have decided to work together through SeVVA aiming to reach out to as many people as possible.

''SeVVA’s work won't be confined to a particular issue as it will continue to strive for social good by championing humanity which is the need of the hour today,'' the star couple said.

Prior to the merger, Sharma's foundation was called the Anushka Sharma Foundation, whereas Kohli 's foundation was called the Virat Kohli Foundation.

The 34-year-old cricketer will continue to provide scholarships in sports and also sponsor athletes.

Sharma, 34, will continue to be involved with animal welfare as she has over the years.

Through SeVVA, the couple will be on the lookout to aid areas of concern that benefits society at large.