People are more inclined towards music videos. A prime reason is the fact that movies are trying to cut short their length, and they're giving less time to songs now as compared to in the past," said Arjun, adding: "Previously we used to see movies with 10 to12 songs in a (run) time of three to there and a half hours. But now, movies have cut short to one and a half to two hours. That's why there are like one to two songs in today's movies and the rest are just in the jukebox and played in the background. That's why many musicians prefer to come up with music videos."