“It is about who produces it. I did a Tamil film once, and a journalist called me after watching it and said that the film is brilliant but it doesn’t have enough publicity. I called up the producers, who pointed at the publicist. In the end, the film just faded away into oblivion. There might be good content and I have always chosen content that I feel will work with the audience. But from now on, I will be wary of who the producer is because only a good production house can take a good content to people,” she concludes.