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Hero team comes up with augmented reality game
The trailer of Sivakarthikeyan’s Hero was recently out and went on to garner huge reponse on social media. The actor is playing the role of a superhero for the first time, which has created a huge anticipation among his fans.
Chennai
Now, the makers of the film KJR Studios has come up with an innovative idea for taking this film to various sections of the audience. They have created an augmented reality game, first of its kind in Tamil cinema, ahead of the film’s release.
Talking about it, the spokesperson of the production house revealed, “Being a superhero film, we wanted to come up with a augemented reality game, something that’s never done before in Tamil cinema. It will be something similar to the Pokemon go, where we put the users in a real-life situation. They have to travel across Tamil Nadu and collect the symbols.
We are coming up with some exciting prices for the winners.” The game is conceptualised by BeatRoute & developed by Augmo. We also hear that the makers are coming up with many such promotions that will attract a huge crowd.
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