CHENNAI: Toy manufacturer Funskool India has acquired the rights to manufacture and market the popular 3-D combination puzzle Rubik’s cube in India especially in general trade (Mom & Pop stores) ande-commerce channels.
This is the first time any Indian manufacturer has bagged the rights for Rubik’s cube from its license holder and global children’s entertainment company Spin Master. The move reinforces Funskool as leaders in the Atmanirbhar initiative by the Government of India.
Earlier, Funskool had the importing license for Rubik’s Cube.
The new range by Funskool also features another blockbuster game called ‘Upwords’, now licensed to Funskool for manufacturing, distribution, and marketing in India. Hugely, popular among word-game enthusiasts, Upwords has already sold over 10 million copies worldwide.
The festive offerings also consist of Perplexus, a 3-D maze puzzle and Potmania, an arts and craft activity kit for children.
R Jeswant, CEO, of Funskool India said, “Rolling out Rubik’s Cube is a milestone for our brand as we hope to ride on the popularity and engagement it already has in the market. Being the leading indigenous toy manufacturer, Funskool strives to keep up with churning out toys and fun games to boost the Atmanirbhar goal of India.