Volkswagen opens all women city store in Kovai

COIMBATORE: Volkswagen Passenger Cars India announced the launch of its ‘First All Women City Store’ in Coimbatore. As the female car buyer customer base grows rapidly in India, this store is an initiative to provide an exclusive and confident environment for women customers, as well as a dedicated space for them to start their car-ownership journey. In partnership with Ramani Cars, the initiative focuses on upskilling women employees to more leadership roles and setting new benchmarks in customer experience within the market.

The facility comprises over 35 women who will be managing the end-to-end operations right from sales, after-sales, test drive management, customer care services, housekeeping, security and more.

Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “it is our endeavour to champion women talent in the automotive workforce and promotes diversity, equity and inclusivity across the organisation.”

Sudersan Jagadeesan, ED, Ramani Group, said, “This initiative is a progressive step toward encouraging women in the automotive retail industry to take leadership roles.”

The store comprises a four car display with a product portfolio of the Volkswagen Taigun, Virtus and Tiguan.