Moto Morini with AARI to re-enter India; to launch 4 vehicles

MUMBAI: Italian niche motorcycle brand Moto Morini announced its reentry in the domestic market with plans to launch four vehicles in collaboration with Hyderabad-based Adishwar Auto Ride India.

Under the partnership, Adishwar Auto will manufacture and distribute Moto Morini's premium range of motorcycles in the country, a release said on Thursday.

Earlier in 2013, the iconic bike brand had partnered with the city-based Vardenchi Motorcycles to establish its presence in the country.

Moto Morini is the third overseas bike maker Adishwar Auto Ride India Pvt Ltd (AARI) has associated with in the last four years.

AARI already has partnership with premium Italian motorcycle brand Benelli since 2018 and last month, it announced a collaboration with Hungarian two-wheeler maker Keeway.

''We are delighted to introduce Moto Morini brand to the Indian motorcyclists. At Adishwar Auto Ride India, one of our key endeavors is to create values through our relationships with our customers,'' said Vikas Jhabakh, Managing Director of Adishwar Auto Ride India Pvt Ltd.

With the introduction of Moto Morini, Adishwar Auto aims to cater to the requirements of Indian buyers in the premium mobility segment, he said.

''With our tenure and experience in the superbike segment, we are certain of successfully establishing the brand in the country,'' Jhabakh said.

Founded in 1937 by Alfonso Morini, Moto Morini motorcycles are designed, and developed in Italy with a substantial racing pedigree and known for making lightweight, fast race bikes through the 50s and 60s, a DNA that the current generations of these motorcycles inherit, the release said.

It has over 119 touchpoints across the European markets.