Traditional automakers chart out ambitious plans to give Tesla taste of its own medicine

Though it will be difficult for them to overtake Tesla sales any time soon, Tesla will witness a reduction in its share across major markets, as per Counterpoint Research.
Traditional automakers chart out ambitious plans to give Tesla taste of its own medicine

New Delhi: Within a couple of years, Tesla will face strong competition from traditional automakers like Volkswagen, Toyota and Stellantis, which released their ambitious vehicle electrification plans last year, a new report said.

Though it will be difficult for them to overtake Tesla sales any time soon, Tesla will witness a reduction in its share across major markets, as per Counterpoint Research. “The reason behind this is the price band in which Tesla operates. It mostly operates in the high-to-premium price band, whereas the traditional OEMs are planning to launch vehicles in the budget segment,” research associate Abhik Mukherjee said.

The rising cost of a few key raw materials and inflationary impact on production have pushed Tesla to increase its vehicle prices worldwide a couple of times. “This might play against the sentiment of new customers, which will, in turn, affect the next quarter’s financials,” he added.

In the first quarter of 2022, Tesla reported record revenue of $18.8 billion and grew its deliveries. During Q1 2022, the company delivered over 300,000 units of vehicles, an increase of 68 per cent (YoY).

Tesla has also started deliveries to car rental service provider Hertz against its huge 100,000-vehicle order, which is also a reason for high vehicle production and delivery during the quarter. “The urge to achieve L4 autonomy by the end of 2023 and to roll out robotaxis by early 2025 can be a major reason for Tesla’s big R&D spend,” Mukherjee added.

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