Video rumble: Snapchat launches Spotlight to take on TikTok, to pay top creators USD 1 mn a day

To drive the users, the company will pay $1 million to most popular creators and their viral posts on the app everyday through the end of 2020.

Spotlight is available starting in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, with more countries coming soon.

The videos can be up to 60 seconds long and cannot be watermarked.

“Spotlight is designed to reward creativity in a fair and fun way, and we’re distributing over $1 million USD every day to Snapchatters. Snapchatters must be 16 or older, and where applicable, obtain parental consent to earn,” the company said.

Earnings are determined by a proprietary formula which rewards Snapchatters primarily based on the total number of unique video views a Snap gets in a given day (calculated using Pacific Time) as compared to the performance of other Snaps that day.