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Amway earmarks Rs 150 cr for e-makeover

Amway India has said as part of its digital transformation journey, a sum of Rs 150 cr is earmarked to boost its manufacturing automation, home delivery and to strengthen its digital capabilities.

Amway earmarks Rs 150 cr for e-makeover
Anshu Budhraja, CEO, Amway India (file pic)


Amway globally, including in India, is in the process of integrating offline-to-online (O2O) to digitally support and enable its direct sellers to create communities unleashing the opportunity to build their business on social platforms around their passion for adventure, fitness, beauty or cooking.

“Digital is the most heavily invested function at Amway,” it said in a statement. Amway did not elaborate on details of the investment roadmap.

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