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Khadi products in Bengal to go online this season

West Bengal’s Khadi and handicraft emporiums, Gramin and Manjusha respectively, have started retailing on e-commerce marketplace as offline sales are at an all-time low during the COVID-19 pandemic.

Khadi products in Bengal to go online this season
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Chennai

Amazon India on Wednesday announced the launch of products from Gramin and Manjusha from West Bengal and Vindhya Valley from Madhya Pradesh on their platform ahead of the festive season. “The sellers listed are associated with West Bengal Khadi and Village Industries Board under the brand Gramin, Khadi and Village Industries Board under the brand Vindhya Valley from Madhya Pradesh, and West Bengal Handicrafts Development Corporation under the brand Manjusha,” the e-commerce major said in a statement said. “At a time when offline sales, as well as on-ground events, are at an all-time low, adoption of e-commerce is the best solution for artisans and workers to survive and sustain their businesses,” Mrityunjoy Bandhopadhay, the CEO of West Bengal Khadi and Village Industries Board, said. “We work with over 20,000 artisan and weaver families of West Bengal, and going online on Amazon will benefit them,” he said. 

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