Mahindra launches online sales platform amid coronavirus pandemic

Under the new initiative -- Own-Online, a customer can finance, insure, exchange, accessorise and own a company vehicle, in four simple steps, from the comfort of their homes, the auto major said.

"With our pre and post purchase online solutions already in place, reimagining the car purchase experience was a logical next step for us," M&M CEO Automotive Division Veejay Nakra said in a statement.

In the recent times, online has been a preferred purchase channel across categories and going forward, the online purchase of vehicles is set to gain more traction, he added.

"We are ready to lead this change in automotive retail by providing many industry-first experiences to our customers," Nakra noted.

Under the initiative, the customers can personalise their vehicles, instantly generate an exchange, get finance and insurance quotations and make booking payment, making the car ownership journey end-to-end and online in the true sense, the company said.

M&Ms pan-India network of over 270 dealers and 900 plus touchpoints is integrated with the Own-Online platform through back-end technology and process cohesion, it added.

Dealerships have upgraded their procedures and processes and are trained to minimise physical contact, it noted.

Besides, the company is also taking additional precautions across the customer interaction processes such as test drives, document collection and vehicle delivery to ensure high hygiene standards are maintained, it said.