"The newspaper industry has already lost Rs 4000-4500 crore in the last two months. Since economic activity has nearly collapsed and there is no likelihood of advertising from private sector, the losses are expected to continue at the same rate for the next 6-7 months (implying an additional loss of Rs 12,000 - 15,000 crore over the next 6-7 months) unless a strong stimulus is implemented by the government at the earliest, the letter signed by INS president Shailesh Gupta said.