Samsung eyes 30 pc jump in AC sales in TN

With this new line-up Samsung is aiming to double its AC business in the southern state.

In TN, consumers are moving towards more energy-efficient ACs. Last year, one out of every five consumers bought five-star ACs in this state, said Ankur Kapoor, DGM, Consumer Electronics Business, Samsung India.

Noting that 30% of Samsung’s sales in TN will come from five-star ACs in the inverter segment, he said plans are afoot to increase the number of stores from 550 in 2019 to over 1,000 this year. New partners would also be roped in to strengthen and expand business.

“We have also doubled our AC installation team in the state to provide timely and best-in-class services to consumers. We propose to open 30 exclusive AC stores this year in TN.

These stores will be a one stop shop for all air conditioning and heating requirements of customers who are looking to buy air conditioning products for their home or office or any other B2B projects,” Kapoor said, adding that the region is an important market for the brand’s penetration strategy.