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TikTok launches course to ‘liberate’ learning
TikTok announced the launch of the #EduTok Program, a multi-phased integrated initiative aligned with the wider objective of democratising learning for the Indian digital community on the platform.
To date, over 10 million pieces of content were created and shared using the #EduTok hashtag, which have garnered over 48 billion views and have been shared 1.8 billion times on TikTok. Keeping in mind the larger benefits of Digital Learning, #EduTok is an effort to further highlight TikTok’s commitment to propel India’s creative economy and its contribution in the lives of digital natives.
Taking learning online to offline with the #EduTok Mentorship Program
Through this initiative, TikTok forges a collaboration with leading social enterprises, Josh Talks and The/Nudge Foundation to launch a mentorship program. The program is aimed at supporting first-time internet users to gain knowledge by giving them access to high-quality educational content created by TikTok creators and educational organizations for millions of TikTok’s users who are willing to learn.
As part of this mentorship program, Josh Talks will organize 25 #EduTok workshops where 5,000 creative individuals will be shortlisted and invited to attend a hands-on learning workshop delivered by an existing and popular #EduTok Creator. For the workshops, The/Nudge Foundation will also tailor-make content for these young individuals covering critical topics .