Urban ladder opens store in Pune

Urban Ladder, India's largest furniture brand, with a nation-wide online presence, having successfully launched 11 stores in New Delhi and Bengaluru, now makes its mark in Pune, a statement said on Thursday.

According to the statement, the store launch was marked by an inaugural meet and greet hosted by Ashish Goel, CEO and Co-Founder of Urban Ladder with a select group of eminent writers in the city on Wednesday.

When asked about Pune as the city of choice for Urban Ladder, Ashish Goel, CEO and Co-Founder, Urban Ladder opined, ''We are very excited to launch our store in Pune. We have had a great relationship with our Pune customers, and they have been egging us on to open our store in Pune. Two things stand out about Pune customers. 

Pune customers value trust above everything else and tend to be very loyal to brands they trust. Secondly, Pune customers are very discerning shoppers and take their time to make their decision. Pune has had the highest repeat buying rates for us. That is a testament to the trust we have developed in Pune and of the customers' belief in us. We believe with the store, more customers will engage with Urban Ladder, and we will become a part of many more beautiful homes.''

The new store would allow customers to engage extensively with the brand by experiencing the ''touch-and-feel'' aspect of omni-channel retail. The home decor and design brand aims to expand into several key cities across the length and breadth of the nation

Urban Ladder launches a 4,000 sq ft store in the upcoming Hadapsar area in Eastern Pune City. With its vision to make millions of Indian homes beautiful, the brand comes to Pune, as it looks to cement its presence well ahead of the festive season.