12 per cent of India biz from consumer durables segment: Amway CEO

Amway India, as part of expansion of its product portfolio, also announced foray into emerging home air purifier segment and aims to clock sales of around Rs 100 crore in the next 12 to 18 months. Besides, it is planning to enter the water purifier segment and working on the project. “Currently, the entire category of durables is around 7 pc of the total sales and globally this category is around 12 pc. Our goal in India is to have around 12-13 pc and we hope that this new launch of airpurifier would be helpful to achieve those goals,” Amway India CEO Anshu Budhraja said. On the timeline to achieve the target, he said:” I am expecting this to happen in next 2-3 years.” Amway India presently has sales of around Rs 1,900 crore, Budhraja added. “Globally, we have line of water purifier also but this is our preliminary assessment,” he said. “Yes. We are looking at all the competencies, which we have globally,” Budhraja said adding the company would customise it as per the local consumer needs and insights available. Amway had launched its cookware range in 2017 and is now a Rs 100 cr and above brand. It is now coming with residential air purifiers, next month.