Title: Great Adventures Often Begin with Zero Preparation
SYNOPSIS: Sarah Calhoun, a small town farm owner in the US, takes the notion of work-wear for women and turns it on its head. Founded in 2006, her venture Red Ants Pants was the first company dedicated to making work clothes for women. It is based in White Sulphur Springs, a small ranching town in the middle of Montana.
NOTEWORTHY: Having decided on a business model of selling directly to consumers minus any middlemen, Tour de pants was an initiative undertaken by Calhoun to connect face-to-face with customers, and spread the good word around. Calhoun got letters, including one from a dairy farmer, appreciating her for customising the work-wear to body shapes.