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Skore forays into sexual wellness with sprays, gels
Skore, a prophylactic brand major from the house of TTK Healthcare Ltd, Protective Devices Division, is set to foray into the sexual wellness segment with a new range of products for couples.
A first of its kind Pheromone-Activated Spray (body spray) for men called Pas and a water-based pleasure gel, for women called Oh! are the new offerings.
According to market forecasts reports, the global sexual wellness industry will see an average compound growth of 27% from $15 bn in 2015 to $50 bn in 2020.
The brand aims at 25% growth within the next three years and aims to capture 15% market share in 5 years. A driver of this uptake is the fact that more Indians are getting aware of the importance of sexual wellness.
Skore, the second largest in the commercial condom market, has seen an 11.5% growth in 2018, according to its offtake data as per Nielsen Retail in December 2018.
While majority of sales come from urban cities, the brand is also seeing a 16.1% rise in revenue from Tier II cities such as Ahmedabad, Jaipur, Indore and Ludhiana. For Skore, as much as 45% of its sales are dominated by the flavoured prophylactics variants.
Giving us an overview of the brand’s Dating to Mating portfolio of products, Vishal Vyas, GM, Marketing at TTK Protective Devices Ltd, tells us, “We want to rapidly expand our sexual wellness portfolio with a slew of products that are in the pipeline and are going to be available to consumers within the end of this year. These include a climax delay spray, a single-charge vibrating ring, a rechargeable variant of the ring and a remote-controlled version as well.”
Key challenges in the market include low product penetration of 5.6% in 2015 as per National Family Health Survey (NFHS) 4. Shopper embarrassment and a low entry barrier to the industry have also added to the troubles of the industry. The brand, from Jan-Dec 2018 generated business valued at Rs 112 cr and it hopes to grow at the rate of 12%.