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Eateries slug it out over discounts
With hundreds of restaurants under the umbrella of the National Restaurant Association of India (NRAI) coming out in the open to challenge the deep discounting practices of online food aggregators like Zomato Gold and Dineout, the war over who controls the palate of Indians has intensified.
By
migrator
migrator
New Delhi
Nearly 300 restaurants in Gurgaon on Thursday observed a #Logout campaign, delisting themselves from platforms such as Zomato Gold, EazyDiner and Dineout’s Gourmet Passport, among others. According to NRAI president RahulSingh, the situation is now aggravated through the anytime, anywhere, any day discounting behaviour by aggregators.
According to reports, Zomato in an email has asked its Gold restaurant partners to serve a notice of 45 days if they wish to opt out.
On Friday it said it has been in touch with the restaurant industry to discuss their feedback and address any issues they may be facing as a part of its offerings. “It includes discussion that happened with respect to our new product, ‘Infinity Dining’, last week between Zomato leadership and NRAI managing committee members. It was extremely surprising for us to see a campaign of this nature being launched without the restaurant committee even calling for any discussion regarding the same,” Zomato said.
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