Bengaluru-based vendor eyes Chennai to make ends ‘meat'

Since its inception in 2015, the company has acquired over six lakh customers across India through online, app-based and in-store purchase. Licious is also present in Bengaluru, Hyderabad, the NCR, Chandigarh, Mumbai and Pune.

Abhay Hanjura and Vivek Gupta, Co-Founders, Licious, said, “Licious has to learn a city before launching in a city. Like every other city, Chennai has its own nuances in terms of consumer preference and taste profile; you will see a direct reflection of that in our Chennai product bouquet.”

This farm-to-fork business model also happens to be the only meat and seafood brand from India to be certified with global standards – FSSC22000. Licious has raised a total of $64mn till date, the last round being in December 2018.

Nichirei Corp, 3one4 Capital, Bertelsmann India Investments, Vertex Ventures Southeast Asia and India, UCLA, Sistema Asia Fund, Mayfield Capital, Sistema Asia Fund, Korea based Neoplux Technology fund, Innoven Capital are some of the investors. The company has deployed a sizeable portion of the fund towards setting up and strengthening operations in Chennai.

India’s meat market is valued at $30 bn, with over 72% of the total population being meat eaters. Southern states are predominantly non-vegetarians with 94% of people living in Chennai being meat eaters.

Licious brings a total of 60 SKUs in Chennai, including preferred cuts of meat and delicacies.