HomeLane.com to invest more in city

Located on OMR, the new centre aims to cater to the home design needs of a newly populated and growing customer base in and around this area and suburbs. While HomeLane’s first experience centre, located in Kodambakkam, serves the northern and central part of the city, the OMR centre will serve the southern region of the city.

Chief Business Officer Tanuj Choudhry says “Chennai, with its huge real estate potential, has emerged as a prominent market in south. Our addressable market is 15,000 of the 20,000 units coming up for furnishing, catering to the urban middle-class natives of the city. We are witnessing a steep demand and interest from new home buyers looking to furnish their homes. Hence, we decided to have our second experience centre in the city.”

Venkatesh Gopal, Business Head, Chennai, adds, “Unlike most other metros, Chennai still holds traditional design aesthetics very close to its heart, yet aims for the comfort of modern-day designs. We have been in Chennai for almost four years, and our second experience centre is only the start of the expansion we have planned for the city. We are also planning to double the number of design partners from the current 50 to 100 from the city in the next three months.”

The new experience centre is spread across 4000 sq ft over two floors and showcases traditional designs in modular and loose furniture as well as various trending interior ideas.