Bajaj electric scooters to hit the road soon: MD

He added the company was satisfied with its performance in terms of exports and was now planning to shift its energy and attention towards increasing its share in the domestic market. The announcement came as the company kicked off its new publicity campaign to redefine the Bajaj brand’s identity as ‘The World’s Favourite Indian’ to mark its dramatic transition from a domestic scooter maker to a global motorcycle powerhouse.

Amid speculation about the launch of an electric scooter on Monday, the MD of India’s leading automobile company said: “The launch of the electric scooter will not happen today, but it will happen soon.”  However, Bajaj did not divulge any details of the scooter.  He added after doing well overseas and in the three-wheeler segment, the main focus of the company’s energy and attention in the near future was now shifting towards having the same domination in the domestic motorcycle market.

“Our share in the domestic market had grown by 6-7 pc in the last nine months and is now around 21-22 pc,” he said