Pricol in JV for telematics in India, SE Asia

By way of background, under India’s Ministry of Road Transport and Highway’s (MoRTH) AIS 140 standard for Intelligent Transport Systems, Vehicle Tracking Systems will become a mandatory feature for all public transport vehicles and commercial vehicles requiring national permit beginning January 2019. This JV will further enable Pointer and Pricol to be the leaders in the Indian telematics market.

Pointer and Pricol will provide a variety of telematics solutions to the customers for both the OEM and the aftermarket segments. Pricol will bring its robust manufacturing capabilities as well as strong sales and distribution network in OEM and aftermarket segment. Pointer will provide its capabilities in design and development of telematics solutions, and its strong sales network of telematics service providers, system integrators and mobile operators. Pointer will control 51% interest and Pricol will control 49% interest in this proposed joint venture.

Vikram Mohan, MD, Pricol, said “With this partnership, we will be the one stop provider for telematics solutions to our customers.  Pricol is one of the leading telematics hardware supplier for OEMs in India with an installed base of more than 100,000 vehicles.