Tata Motors bets big on Harrier for ‘sustainable’ growth

Tata Motors, which is on a comeback trail, is betting big on its upcoming to place itself among the top three passenger vehicle manufacturers on a sustainable basis, a top company executive said.
Tata Motors bets big on Harrier for ‘sustainable’ growth

New Delhi

The company, which has been working on a strategy to revive its fortunes in the passenger vehicle (PV) segment for the last couple of years, now believes it has the products and scale to be among the leaders in the segment.
Tata Motors CEO and MD Guenter Butschek said the company had decided in 2016 to aim for the number three spot in the PV segment by the end of 2018-19 financial year.
“We were number seven at that point in time. When we became number three for the first time in October last year on a monthly basis, we surprised ourselves. At no given point of time the organisation really had a belief that this is going to be possible,” Butschek said.
In the past one year, the company has broken into top three positions thrice on monthly sales basis behind leaders Maruti Suzuki and Hyundai Motor India.
“At least in three of the (last) 12 months we made it even with limited scope of new products,” Butschek said.

Related Stories

No stories found.