E-Commerce to reach Rs 2.37 lakh cr by December 2018

As per the Digital Commerce report 2017, the online travel industry continues to grow strongly with 54 pc share while share of online non-travel has improved over the previous year to reach 46 per cent. The report is published by the Internet and Mobile Association of India (IAMAI) and IMRB Kantar, a market research and consumer consulting organisation. The spend on online non-travel segment showed a higher year-on-year growth of 27 per cent between 2016 and 2017, as compared to 16 per cent y-o-y growth of online travel segment. 

Domestic air ticket booking was the top contributor with 19 pc y-o-y growth from Rs 38,160 cr to Rs 45,560 cr in 2017. “The e-travel market is expected to reach close to Rs 1,29,600 cr by Dec 2018,” the report said. The e-tailing maintained a strong performance with a 23 pc y-o-y growth. In the e-tail category, mobile phone and mobile accessories continued to be the top contributor to the overall pie.