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    Kohli richest Indian on Instagram’s influencer list

    Social media is becoming increasingly powerful when it comes to influencing a consumer’s buying decisions and celebrities are often found to be the driving factor behind it.

    Kohli richest Indian on Instagram’s influencer list
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    Virat Kohli

    New Delhi

    Celebrities, including actors, models and sportspersons, are undoubtedly raking in huge moolah by acting as social media influencers. 

    Instagram scheduler HopperHQ has compiled its 2018 Instagram rich list which tells you who is making how much with each post and who is leading the charts when it comes to raking in money through the photo-sharing application. 

    Indian cricket team captain Virat Kohli has steadily climbed up the ladder on social media and is now ranked 9th in a report based on how much a sponsored Instagram post could cost brands. 

    With a fan base of 23.2 million followers on Instagram, brands have to shell out $120,000 for each of Kohli’s sponsored posts which is more than what the world’s highest-paid sportsperson, Floyd Mayweather, gets through his posts on the social media website. 

    Overall Kohli is ranked 17th, above any other Indian celebrity on the list, which is headed by American reality television personality, model and entrepreneur Kylie Jenner who earns a million dollars per post. 

    Kohli is ranked above NBA superstar Stephen Curry, who has 21.3 million followers and earns up to $110,000 per post while retired boxing legend Mayweather has 20.7 million followers and earns up to $107,000 per post. 

    While Kohli already had a huge fan following on his social media accounts, his relationship with Bollywood actor Anushka Sharma and their dream wedding in December last year also helped increase his value on these platforms. 

    PAID POST 
    • American reality television personality, model and entrepreneur Kylie Jenner who earns a million dollars per post, tops the list
    • With a fan base of 23.2 million followers on Instagram, brands have to shell out $120,000 for each of Kohli’s sponsored posts

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