PepsiCo resizes its snacks brands Lay's and Kurkure

Further to providing value to its consumers, the company has launched upgraded variants with reduced sodium in its best-selling Lay’s flavours Indian Magic Masala and Spanish Tomato Tango.

Adapting to changing consumers taste profiles, the new Lay’s ‘Indian Magic Masala’ and ‘Spanish Tomato Tango’ are now available with a better enhanced mix of spices containing 13 per cent to 15per cent lesser sodium respectively. This is in addition to its recently launched Kurkure Multi-grain with Power grain Ragi and 21 per cent reduced sodium.

On the portfolio transformation, PepsiCo India VP Jagrut Kotecha, said, “We have made significant progress in this regard. We have reduced 5 per cent to 25 pc sodium across popular variants of our snacks flagship brands, Lay’s and Kurkure and we further aim at reducing sodium in 75 per cent of our food’s portfolio by 2025.”

He said the company was working to reduce the impact of packaging on the environment and increase recycling of plastic waste.

“The first step was to resize the packaging of Lay’s and Kurkure. This will help us to reduce our carbon footprint,” he said.