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WaiWai City targets more South outlets
FMCG company CG Corp Global, makers of WaiWai noodles plans to expand in South by setting up 250 WaiWai City Noodle Bars outlets at a cost of Rs 250 crore. “We plan to do so by the end of 2020. And of these, 75 would be in Tamil Nadu,” WaiWai City MD Varun Chaudhary said.
“Instant noodles in India as a category has low per capita consumption. Unless the consumer starts experiencing the Noodles in various forms, this category will remain small in India unlike other markets we operate in,” CG Group, Chairman, Binod Chaudhary said. The company had recently forayed into the South Indian market, by launching a Noodle Bar outlet in the city.
Varun goes on to add, “As many as 25 outlets have been set up in India and Nepal over the last couple of years.”
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