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TN’s Tier 2 drives growth: BankBazaar
Financial marketplace BankBazaar.com attributed a six-fold increase in traffic coming from Tier2 and Tier-3 cities of TN and the rest of the country over the last two years as a key driver for its growth.
By
migrator
migrator
Chennai
According to the company, the rise in the number of people accessing the internet over mobile phones has facilitated this in a big way.
Currently, mobile phones account for as much as 70% of the total traffic to the site, up from 50% in 2016. The biggest rise in the number of people accessing personal finance digitally happened in the final quarter of 2016-17.
Traffic from Tier-2 cities saw an 86% rise on a quarter-on-quarter basis post demonetisation.
The contribution from these markets comprising over 1,300 cities has risen 43% in 2018 from 26% in 2016. Cities from TN include Hosur, Madurai, Trichy, Vellore, Thanjavur and Thoothukudi.
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