TVS, MRF in all-India top 1000 brands

TRA’s Brand Trust Report – 2018 is conducted among nearly 2500 consumer-influencers from 16 cities across India. South is represented by Chennai, Bangalore, Hyderabad, Kochi and Coimbatore. The All-India leaders among the top 1000 Most Trusted Brands in the report are Samsung, Sony and LG – all retaining their top ranks from last year. 

TVS, at All-India rank 60 is the first from the city to feature in the Brand Trust Report - 2018, though it falls 26 ranks over 2017. Otto, at All-India rank 96 has shown impressive gains of 278 ranks over last year to be the city’s second brand in the list sequentially. MRF, the grand-daddy of tyres, at All-India rank 130 makes a modest gain of 9 ranks over last year becoming the third from the city in the list. Other impressive category leaders in the All-India list are Aachi, Otto, Ramraj, Pothy’s, Kalimark, Lion Dates, Prestige, Preethi, Butterfly, Saravana Stores and Chennai Silks, the report said. 

N Chandramouli, CEO, TRA Research said, “Some city-based brands have made impressive entries into India’s Most Trusted list, with many leading categories. But, the aberration is the number of city brands in the All-India list has almost halved, from nearly 30 inclusions last year.”