Apple hikes iPhone price in India post duty rise

After the government hiked customs duty from 10 per cent to 15 per cent for mobile handsets last week, Apple on Monday became the first smartphone manufacturer to raise prices (on MRP) across iPhone models, except iPhone SE that the company assembles in Bengaluru.
Apple hikes iPhone price in India post duty rise
Representative Image

New Delhi

“As expected, Apple has increased the iPhone prices. The interesting thing now is to see how the Indian Apple community react to this,” Tarun Pathak, Associate Director, Mobile Devices and Ecosystems, Counterpoint Research, said. 
“This is also an indication that Apple needs to look seriously as far as manufacturing in India is concerned,” Pathak added. 
Authorised Apple resellers in the capital also confirmed that the price hike is now in place. iPhone X lovers will have to shell out Rs 92,430 for the 64GB variant, which was earlier available for Rs 89,000. 
The 256GB variant will now cost Rs 1,05,720 from the earlier price of Rs 1,02,000. The iPhone 8 will now be available for Rs 66,120 (64GB variant) and Rs 79,420 for the 256GB variant. The iPhone 8 Plus will cost Rs 75,450 for 64GB variant and Rs 88,750 for the 256GB variant.
An Apple official had said last week that the government’s decision to hike the customs duty is a statutory industry-wise hike.
Industry analysts had said that Apple had two choices after the customs duty hike -- either to increase the prices or start assembling more in the country. The Cupertino-based iPhone maker is also seeking tax relief and other incentives from the government to begin assembling more handsets in the country. 
Apple is currently assembling the iPhone SE model at its Bengaluru facility with Wistron Corporation, its Taiwanese manufacturing partner.
According to Pathak, domestic and some China-based manufacturers will not be affected as much as most of them are assembling a lot in the country, including the South Korean giant Samsung, and they just need to rev up their assembly lines.

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