AirAsia Group top boss launches his memoir

AirAsia Group CEO Tony Fernandes said, “Flying High is a story about the power of dreams. When I first started AirAsia with Datuk Kamarudin, everyone thought we were crazy. They said we had no business running an airline and it wouldn’t work. If we had listened to them, we would have given up before we even started and this book wouldn’t exist. 

“This book is proof that dreams do come true, and I hope it will encourage others to pursue their true passion. Believe the unbelievable, dream the impossible and never take no for an answer. Even if you fail, it doesn’t matter because at least you’ve tried and you can do it again, so trust in your gut feeling, don’t listen to anyone else’s advice and go ahead - write your own incredible story.” 

It recounts Tony Fernandes’ journey from a young boy growing in Malaysia to a homesick British boarding school student with a tuck box full of dreams, all the way to his time at Warner Music and finally as AirAsia chief - with plenty of stops along memory lane in between. 

Learn about what drives Tony Fernandes and the moments that shaped him, including a chance encounter with Virgin Group founder, Sir Richard Branson that eventually led to Fernandes’ first job out of university.  The book is a personal story of the exceptional business leader who created Asia’s first budget airline and democratised air travel in Asia, building AirAsia into a multi-billion-dollar company.