Cognizant to acquire digital agency

The transaction is expected to close in Q4 of 2017, subject to satisfaction of certain closing conditions. Zone serves brands across industries, including Adidas, Aviva, Deutsche Telekom, Maersk, Marks & Spencer, and Unilever. Upon the close of the acquisition, Zone’s more than 220 digital agency experts will become part of the Cognizant Digital Business practice. 

Zone will retain its offices in London and Bristol, as well as in Cologne, Germany. “The digital economy is all about content and context—the right content, to the right person, at the right time, via the right channel—to create meaningful experiences,” said Santosh Thomas, President, Global Growth Markets, Cognizant.