Lux Industries banks on premium brand ONN to boost bottom-line

"We are focusing on our premium brand ONN to improve margins. We have ventured into thermals for women and kids under ONN and if we get proper acceptance, we may venture into more range," Lux Industries senior VP Saket Todi told PTI.

ONN is primarily a premium innerwear and casual wear brand for men and the company, for the first time, ventured into women and kid’s category with winter thermals.

"We may introduce innerwear for women and outerwear for kids under ONN but things will get clearer by next January," Todi said.

Lux industries reported revenues of Rs 972 crore and a net profit of Rs 62.85 crore during 2016-17.

Todi said ONN has contributed to the improvement of the company's bottom-line in the past.

Currently, ONN contributes 10 per cent to the company's top line but with new product categories and expansion, the same is expected to grow to 15 per cent in 2-3 years, Todi said.

Lux Cozi is the highest revenue churner for the company.

Speaking about the launch of new thermals, Todi said the products will be well accepted in the market in the coming winter.

Thermals account for about eight per cent of ONN brand sales but with foray into women and kid’s segments, the same will also grow.