Google named India’s top draw employer

Mercedes–Benz India was the runner-up in the survey. The sectoral specific winners for the most attractive employers this year are Amazon India for E-Commerce, ITC Limited for FMCG and Philips India for Consumer and Healthcare. 

The research, covers 75 per cent of the global economy with 26 participating countries and more than 1,65,000 respondents worldwide. This year salary and  employee benefits continue to be the top driver among the Indian workforce across all profiles while choosing an employer. 

This was followed by good work-life balance and job security. However, for IT professionals, good work-life balance emerged as the top priority while choosing an employer. The importance accorded to good work-life balance has increased considerably across all work profiles, with this attribute moving up to Rank 2 from Rank 5, as per last year’s findings. 

The survey findings reveal that more than a quarter of employees (31 pc), say that they are not loyal to any one industry or sector and are open to shift industries. Compensation remains a key driver in determining employee loyalty to a sector with 42 pc of the respondents saying they are open to a job shift to a completely different industry, only if the pay and benefits are at least similar to what they receive now in their current operating industry or sector. 

The survey also highlights that the Indian workforce prefers to work for companies operating in sectors like IT (65 pc), followed by BFSI (63 pc) and retail & FMCG (62 pc). Dr Moorthy K Uppaluri, MD & CEO, Randstad India, said, “Employer branding continues to be of strategic importance influencing the talent agenda, particularly so in an economy that’s driven by knowledge workers. Organizations have come to realize the value of employer branding and the return from such investments, both in terms of attracting new talent and retaining. 

A multi-generational and diverse workplace, the new war for talent, swiftly evolving technology innovations and the evolution of new strategic talent solutions – with these disruptive game changers playing in tandem, the job market has undergone a paradigm shift to become extremely candidate focused. Today, it is critical for employers to have a buffet of choices and an employer brand that’s appealing to various layers of this talent strata”.