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Jackie’s funding ups glam quotient of juice brand
With its brand campaign ‘And nothing else’ setting the tone for summer, cold pressed juice brand Raw Pressery – has onboarded popular Bollywood actress Jacqueline Fernandez as an investor. Her initial investment in one of India’s major cold pressed juice brands is half a million dollars. A consumer of Raw, the actress believes in a cleaner and healthier future for the people across India.
Commenting on the launch she said, “Raw Pressery has become a culture - changing the way we eat, drink and live our lives. My travels across the world have brought me closer to clean label products. The ones that are natural, free of added sugar and transparent.” Jacqueline finds the amalgamation of energies an opportunity to impact people’s wellbeing. She wishes to use her influence to change the lives for all those around her - establishing green living on the inside and the outside.
As per a statement, Raw Pressery takes the stress off the environment with initiatives like Rawcycle, which recycles pet bottles into wearable merchandise for underprivileged children. Anuj Rakyan, Founder, Raw Pressery said, “We look to seed a future of growth with partners like Jacqueline taking on the brand’s spirit as her own.
With her inputs, we’re planning newer product lines and expanding availability to the Middle East as of April 2017. Jacqueline joining the team will bring fresher ideas and opportunities for us to explore.” Raw Pressery, founded in 2014, is a clean label cold-pressed juice brand. Incorporated as a part of Rakyan Beverages Pvt. Ltd.