46 per cent city SMEs hire through mobiles, Facebook

As per the report, more than 85 pc of businesses across India use mobile phones for talent acquisition. The study also reveals that small business seems to be warming up to the concept of mobile based hiring faster than established corporates. More than 44 pc of the Small Medium Enterprises use mobiles phones for hiring. Chennai alone accounts to 46 pc of hiring through mobile and social media, followed by Delhi (43 pc), Ahmedabad (38 pc) and Kolkata (37 pc). 

Further, the adoption of technology for hiring is not just restricted to usage of mobile phones; there is a growing acceptance for tech tools like analytics and machine-based hiring. According to the study, around 77 pc of the recruiters use the help of technology to fill their manpower requirements.  According to hiring managers, apart from saving the cost, decreasing the timeto-hire period it improves the interview to select ratio, with a 55 pc increase in interview-to-select proportion. 

Further, the dependence on technology also helps them to cut down the bias that dominates the traditional hiring system. Machine based hiring offers them a 20-25 pc higher yield. Rituparna Chakraborty, Executive Vice President & Co-Founder, TeamLease Services, said, “The preference and dependence on digitised hiring is rapidly progressing and the corresponding value that the companies derive from them is substantial. 

New age hiring tools not only provide answers to age old dilemmas like intuition vs machine based intelligence hiring, but big data and predictive analysis eliminates human bias and automates the process to enable agile and effective hiring, especially in the SME and traditional sectors like manufacturing and engineering.

 These recruitment tools don’t just enable reach and redefine hiring practices, they also do considerable value add with superior sourcing and providing companies with a preferred medium to build the employer brand.” The New Hiring Landscape Report is a comprehensive study elaborating the revolution of the hiring processes. It analyses the penetration of technology in HR processes across industries.