BharatBenz widens reach in TN with new Thoothukudi dealership

The latest addition to DICV’s domestic sales and service network will cater to BharatBenz trucks and buses as well as to Mercedes-Benz luxury coaches. The opening of this new dealership touchpoint owned and run by Jayaraj Trucking was prompted by the demand for and acceptance of BharatBenz in the market. DICV’s dealer network continues to proliferate deeper into the domestic market with semi urban and rural areas. The new Thoothukudi dealership is the fourth BharatBenz touchpoint for Jayaraj Trucking, preceded by its presence in Tirunelveli, Trichy  and Madurai. The new dealership is spread across 35,000 sq ft, and is a onestop service destination for trucks and buses. 

The dealership is located at Madurai to Thoothukudi National Highway, Mela Arasadi. Sominder Singh, Vice President Domestic Sales, Product Management & Network, Daimler India Commercial Vehicles (DICV), said: “BharatBenz enjoys a strong following in the market with a robust & reliable product portfolio. With our 12th dealership touchpoint in the state of Tamil Nadu, we are able to cater to our customer requirement in the region. Jayaraj Trucking meets BharatBenz’ highest standards of quality and expertise and is committed to provide a holistic ownership experience.” Jeyasuresh Jayaraj, Chairman, Jayaraj Trucks & Buses Private Limited, said: “Our new BharatBenz dealership reflects our confidence in the brand’s ability to provide comprehensive commercial vehicle solutions to this industrial belt. Customers can be assured of the best of sales advisory and after-sales services  with Proserv.”